How can a business owner rebuild his/her business after a natural disaster?
I was recently asked the question: How can a business owner rebuild his/her business after a natural disaster?
My response, one day at a time. Just like we rebuild our lives after a life changing event, we go back and get to work to rebuild a business.
When we talk about businesses devastated by disasters, we are talking about the lifeline of a community, of several families. We are talking about a business that is part of the support of their community. We cannot forget that; the business needs to be rebuilt.
Problem:
The problem I usually find is that business owners are not prepared to face the aftermath of a disaster. Why? There was no preparedness in place, there was no planning. As such, the business owner has no idea of where to start.
Here are some recommendations on how to rebuild, IF you didn’t have a plan:
- Focus on a single offer that will bring in cash quickly or easier than waiting to have an entire business ready.
For example: if your business is a restaurant maybe you can rebuild by starting with a food truck, or offer catering, sublease certified or licensed facilities and start somewhere. If it’s a fashion retail business, start by offering wardrobe make overs or consulting services while you can rebuild to the pre-disaster stage.
- Business recovery cannot wait until everything is ready or until it is as it was pre-disaster to start generating income. Remember, clients will go away if you are not there, they will find someone else to meet their needs.
- Take imperfect action and start somewhere.
- With time you can get to a pre-disaster condition, but be realistic it will take some time.
Want to learn more about business recovery? Here are additional recommendations by disaster recovery experts (mine included in #10) featured by MyCorporation.com.
Want to plan and prepare your business? Contact me or schedule a business analysis.
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